01 Brand Can the market clearly understand whom the business helps, what problem it solves and why it is credible?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
02 Domain Is the domain controlled by the business, with a clear owner and renewal schedule?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
03 Website Does the website have a conversion goal, behavioral measurement and data-led improvement?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
04 SEO Does the business know which needs make it discoverable and which pages create opportunities?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
05 Content Is content organized for reuse, updates and connection to products?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
06 Social Do social channels have a clear role and guide users back to owned assets?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
07 Customer Data Are customer information, needs and history stored in a structured way?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
08 CRM Does every sales opportunity have a status, owner and next step?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
09 Knowledge Can processes, decisions and lessons be retrieved when people change?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
10 Automation Was recurring work standardized before automation?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
11 AI Does AI operate with a defined role, permissions, source data and verification mechanism?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.
12 Analytics Does the business track outcomes, lead sources and the next action?
Missing Not established or not under control. Fragmented Exists, but lacks standards, data or clear ownership. Managed Has standards, an owner, measurement and an improvement cadence.